[DCP-21] Ecosystem growth marketing for RADAR

Proposal Discussions
43

lets be real we aient getting the value for money that i knew we wouldnt get if your paying someone $150 for a tweet post… i should be getting everything u had given too you purely on effort i put in to market radar.

Not being rude but x.com <------your KOLS accounts should of been looking like my account over the months since u been payed.
All they would have to do is repost and retweet and make a few qouted posts possibly even made some orginal ones instead they post a tweet which gets lost in a sea of other tweets there is no focus.

To be honest tho i didnt expect any better of you and the results u are showing me are bad.

Again.

Ashley was right… >.>

Anyways im not too bothered lunar try not to take anything i said personaly u just not got very good KOL’s thats all.

44

Hey DappRadar Community,

The Lunar Strategy team here. We have sent over our final report on the work we have been doing for the DappRadar ecosystem over the past 4 months. We Hey DappRadar Community,

After a thorough review with the DappRadar team last week, we have many positives to take away from this campaign. We were able to educate and raise awareness on different pillars within the ecosystem with targeted KOL’s supporting various initiatives on the platform. We kicked off with DappLaunch using tier 1 KOL’s like Box Mining and CryptoLark. We moved into more specific KOL’s to reach niche airdrop, gaming and Dapp audiences.

We found targeted KOL’s which provided value and a spotlight on the best and the cutting edge features DappRadar has to offer. Over 1.6m impressions reached across X alone. Utilised platform’s like YouTube and Telegram to reach more niche communities of blockchain/Dapp enthusiasts.

Nevertheless, as with any marketing campaign, it was not perfect and provided a learning curve for us too. When marketing a niche product like the PRO membership for example, we hit many roadblocks on finding the right KOL’s that spoke to the right audience. Explaining and showing features to KOL’s who had not used the platform before proved difficult and led to extra steps in getting the campaign executed. Despite this, towards the latter stages of our campaign we developed a strong work stream to find valuable KOL’s who were eager to use DappRadar to its full potential, both parties were happy for these KOL’s to represent DappRadar.

Moving forward we would like to propose a wider campaign focused less on specific products but more on DappRadar as a brand. Many people on X do not have time to fully comprehend the depth of product DappRadar offers through an X post. If we could focus on building up the brand that is DappRadar with more overviews and surface level content which allows the user to delve deeper themselves into the World’s largest Dapp store. This way we can allow for natural growth. The platform speaks for itself in many ways.

Our next phase is focused on capitalising on the upcoming bull market by focusing on DappRadar and $RADAR. We know what’s coming and the next phase is crucial to providing a spotlight on DappRadar while many new people, projects and noise enter the crypto space. Through these 4 months we have found our niche in KOL’s and have a stronger knowledge of the DappRadar community and brand. We are in a better position than ever to put DappRadar and $RADAR on a pedestal for this bull run.

We would like to thank all of you in the DappRadar community for the support.

We will share this report shortly as we are experiencing technical issues uploading to the forum.

Thanks,

Lunar Strategy Team

2 Likes
45

hurmm if lunar expects any more funding in future i expect better results. other wise imma keep moaning about it robbing us.

1 Like
46

Helping Lunar Strategy here:
Report in PDF format

1 Like
47

Hello @LunarStrategy team!

First of all, thank you for sharing your honest feedback about the past four months and for all the efforts you put in during our collaboration.

For me, the whole process was full of lessons that we will all benefit from in the future. Let me summarize them below.

What went well

  • It was always easy to reach out and communicate with the Lunar Strategy team. From day one, they were available and proactive, encouraging us to share more with them to better execute KOL marketing and PR plans.
  • Everything was well documented and planned (which I appreciated the most!), allowing us to follow up on the whole process with ease.

What could have been improved

  • The KPIs for these initiatives could have been better defined: impressions shouldn’t be the only KPI tracked. We should have set metrics more aligned with our business impact, such as website traffic, new PRO members, and RADAR holders etc.
  • Attempting to share different messages through KOLs in such a short time wasn’t ideal. We should have focused on 1-2 key messages and built stories around them for better results.
  • We lost some time during the KOL selection and product brief writing processes. Given Lunar Strategy’s understanding of us and our mission, I expected a more streamlined approach.

What’s next?

Our marketing team will conduct a deeper evaluation of the results, but we’d also love to hear feedback from the community to help improve our future initiatives.

48

I would have been much better if those screenshots we links on which we can check views/other metrics.

49

they should hire some dedicated KOL’s. like dappradar community members who have dappradar twitter and telegram account.

Not saying i should be a KOL but use my profile as an example almost of what a DappRadar KOL’s profile should look like.
1 post in a sea of other posts whos scrolling down and thinking ohhh dappradar??? nobody barely. now if they open a profile and see its dedicated to dappradar then yer they will check it out 10x more than just some random post.
Also how can they be KOL’s when they aient dedicated like that???
So yes this is my advice if luna wants to play a good part start getting some KOLS that are dedicated to spreading the message please.
everything doesnt have to be dappradar but it helps if theres a consistant flow on information about it from these said KOL’s

https://x.com/ashboothman

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If this man in the above video can make you tube videos about becoming pro on dappradar and how to navigate the platform best on certain features like boosting and pro (this would be worth paying for because A: hes taking it beyond twitter and telegram B: its educational and helps people)

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^ thank you this is better i hope you could create some more partnerships like this nods.
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^^ robbed…

But you did do some good things so thank you for what you did do.
I am not impressed by most of it but there is a couple of good things you did so nice.

Anyways look forward to hearing future proposals if you choose to make them in the future and have a nice day =)

Ash

50

Hey @NathanLunar and the rest of the @LunarStrategy team,

I can relate to some of the things mentioned by @madeafterdeath and @ayseguls above. But let me add my own sauce as well.

Looking back, I think we spread things out too much. And we could’ve been more focused.

  • Less KOLs, but have them talk about DappRadar and use DappRadar for a couple of months
  • Less talking points / topics, but more focused communication

If we would have that, we also need to make the extra step in our KPIs. Reach or views are weak performance indicators that can easily be botted. When we have less talking points and more focused comms, we can move the reach / views towards a landing page, and measure the traffic there.

This traffic can then be converted into a PRO member, or registered user.

Reach > Views > Clicks / CTR > Registered User > PRO member

These first 3 steps would be Lunar Strategy’s responsibility, and the last two ones would be for DappRadar.

–
Did everything go wrong? No, not at all. We had some success, especially with the PR stuff we did around DappLaunch. And Lunar Strategy has been a strong support in the launch of DappLaunch, in getting partnerships in, and various other areas.

They’ve done some great work for the DappRadar brand over the past 4 months. And I am grateful for their efforts.

But I also realize things could’ve been better. This is not only on the side of Lunar, but also on the side of DappRadar. To an extend, it feels like this growth marketing collaboration was a bit of an extension of the DappRadar platform itself: too many options, too much functionality, and then having difficulty to communicate about it.

PRO membership? DappLaunch? Quests? Airdrop Explorer? Rankings? Or new chain integrations? On a regular day there’s already so much being built. And we want to talk about it all.

I think the lesson learned should be K.I.S.S.

1 Like