Whenever a DappRadar user clicks “Open Dapp”, they go to your referral link. Like that?
Keep on reading.
Context
DappRadar is a web3 app store, listing over 16,000 decentralized applications (dapps) already.
Hundreds of thousands of people find the dapp they like and click the “Open Dapp” button on a monthly basis.
In more than 99% of cases, DappRadar does not get any kick back for those clicks, for various reasons:
- Not all the dapps have affiliate programs
- Some dapps use codes rather than affiliate links
Also, looking for affiliate programs and evaluating them takes a lot of time, making the process expensive. And even if a dapp has an affiliate program, often the rewards are not just a kickback from referee’s deposit or profits but rather multipliers and other kind of benefits. Such rewards would greatly benefit someone actively using a dapp but does not benefit a business entity (DappRadar) that does not interact with the dapp enough.
Meanwhile, for users, who are already actively using a dapp, referral rewards may be significantly more meaningful (getting multipliers on their earnings, earning whitelists spots, etc.). Therefore, the idea came up to build a DappRadar Referral Marketplace which lets you rent a space for referral links on dapps. Let’s dive deeper.
Referral Marketplace
Referral Marketplace objectives
- Reduce time spent on looking for affiliate programs
- Generate revenue
- Add value to RADAR
Ticket system
User’s ultimate goal here is to get their referral link to be used when someone clicks “Open Dapp”.
Own at least 1 Ticket and you already have a chance to get referrals.
- One ticket costs $10 (to be decided)
- User can purchase and own many tickets at once
- Tickets expire after 7 days
- Tickets are not tokens and can’t be transferred or sold
More than one user may own tickets of the same dapp. In that case, when someone clicks on “Open Dapp”, system picks a referral link to use in a raffle, based on your ticket holding percentage.
Let’s take an example, there’s a dapp DistrictOne. Say there are two people, John and Alice, who bought tickets.
- There are 10 tickets bought in total
- John ows 2 tickets (20% of all tickets)
- Alice owns 8 tickets (80%)
In this scenario, when 100 users click on “Open Dapp”, about 20 users would go to John’s referral link, and the other 80 - to Alice’s. Such a mechanic allows users even with 1 ticket to have a chance to get referrals. More tickets = higher chance.
In fact, the same system would work for referral codes too. If a dapp requests for a CODE when joining, Referral Marketplace users would add their referral codes instead of links. Then, before sending DappRadar user to the dapp, a chosen code would be shown. This also adds great utility for invite-only dapps, eliminating the need for DappRadar users to look for an invite code, while benefiting ticket holder(s).
Revenue & RADAR
All collected revenue is split in half:
- 50% goes to DappRadar
- 50% goes to buying back RADAR
(to be confirmed)
Feedback
Looking forward to hearing community’s feedback on this.
Do you see yourself using this feature? Anything that looks odd? Got any suggestions? Please share.